Hi Reader!
3 years ago, I made two changes in my business that terrified me.
Both made it more profitable.
Change No. 1
First, I decided to work exclusively with women who run service-based businesses.
I talked about this a couple weeks ago, but I know that niching can be scary. I wasn’t willing to do it until I had a long slow stretch in 2023 and it became obvious that it wasn’t working for me anymore to say, “I can design anything for everyone.”
Now I say, “I help women coaches and consultants create elevated websites that showcase their hard-won expertise, attract better clients, and command higher rates.”
That’s clear, specific, and easy to understand. And once I got that clear about what I was doing and who it was for, the referrals started rolling in pretty quickly.
Bonus: I get to work with clients I truly connect with. And I’ve gotten really good at understanding what these businesses need (aka I’ve become an expert).
Change No. 2
Second, I changed HOW I work with clients.
I got rid of free proposals. And I switched to a sprint model.
All my projects start with a paid Branding Roadmap. It’s a 90-minute conversation where we get clear on who you are, who you’re for, and what makes you the obvious choice for the clients you most want. Then I turn everything we discuss into a written brief you can actually use — a clear reference point for everything that comes next, whether that’s a full Brand Build or just finally knowing how to talk about your work.
And THEN, because we’ve already done the strategic heavy lifting, I’m able to deliver a full brand and website in two weeks on my end, with just three focused days from my client.
With the Branding Roadmap + Brand Build sprint model, projects stay focused on what really matters and my clients get a gorgeous brand and website without a months-long process taking over their lives.
I didn’t do this alone
I didn’t figure all this out alone. I learned from the best of the best — Pia Silva.
I always say she’s the best thing I’ve ever found on the internet besides my boyfriend.
Three years ago, I clicked on an Instagram ad, stalked her all over the internet, mainlined her podcast, and then joined her year-long mastermind.
When I joined her program, I was hoping she’d help me make my business more profitable, which she absolutely did. And quickly.
What I didn't predict was that she’d also make it possible for me to enjoy my business for the first time ever.
And she’s really helped me achieve one of my biggest adjective goals: FREEDOM.
Free masterclass just for you
Pia teaches expert service providers — designers, consultants, coaches, copywriters, strategists — how to charge premium prices and get paid before they deliver. And she's running a live masterclass on it Tuesday, August 25th at 12pm ET.
It’s called The Premium Pricing Masterclass: The 5-Step Lead Product™ Method That Closes Ideal Clients, and it's the system that's helped hundreds of her clients double and triple their incomes by doing things differently.
You’ll walk away knowing:
- How to get paid before you deliver
- How her Lead Product model (like my Branding Roadmap) creates a much more profitable sales process
- Why most service providers stay stuck at the same income year after year, and how to break out
Pia gave me a special registration link for my people.
Register here — It’s FREE!
Sign up even if you can't make it live and you can watch the replay.
That said, I highly recommend you show up live because she's saving a couple of special gifts only for people who show up live.
Let me know if you go and what you think!
Talk soon,
P.S. I’m booking into November, so if a rebrand is on your to-do list for 2026, now is the time to get onto my calendar. Book a call here.
P.P.S. The workshop is free, but that is an affiliate link. I may earn a commission if you eventually buy something from Pia. I only recommend things I genuinely believe in, and you already know how I feel about Pia.
Project Spotlight
When Ellen came to me, she’d outgrown a website that presented her primarily as a coach, even as she was doing more keynotes, getting hired to do workshops and retreats, and looking toward a more expansive future. She needed a brand that would reflect where her business is headed, feel credible in bigger rooms, and still retain the warmth and personality that make people want to work with her. Her new brand is bold and fun and professional and elevated, just like Ellen. And peep that purple suit!
Check it out and let me know what you think.
Goodies Just For You
WHAT I’M THINKING ABOUT: I appreciated this conversation about AI on the Pod Save America podcast over the weekend. So many conversations around AI seem to veer toward either breathless hype or apocalyptic doom, and this one felt refreshingly sober and less hyperbolic. But THEN I listened to Ezra Klein’s podcast talking to a different AI expert about how AI agents are already out of control and I got completely freaked out. Ugh.
WHAT I’M MAKING: I didn’t actually make this (yet) this week, but I’m sitting here thinking about pasta, so I’ll share one of my favorites: Cacio e Pepe. Well, now it will have to happen this week.
WHO I’M ADMIRING: Do you spend more time managing your business than actually doing the work you love? My dear friend (and business coach) Luisa has the perfect thing for you: People First Foundations is a proactive operational support retainer for solo service providers that simplifies the behind-the-scenes work of running a business. It’s a great fit for consultants, coaches, wellness practitioners, creatives, and other solo founders who are juggling custom proposals, manual processes, contractors or VAs, and all the day-to-day operations that come with running a growing business. Check. It. Out.
You Might Have Missed
The one about how self-employment might be the safer bet. Read it here →
The one about what makes a website actually connect. Read it here →
The one about how I blew up my own process. Read it here →
The one about how hard it is to write your own copy. Read it here →
Don’t Be a Stranger
🖥️ Check out brands I've built for other accomplished women. Visit my website →
☎️ Ready to attract high-paying clients who value your expertise? Book a free fit call →
💃🏻 I've been having a good time over on LinkedIn. Come join me over there →