Hi Reader!
I’ve always had mixed feelings about my own self-employment.
The conflict isn’t hard to imagine: I love the freedom. But sometimes I just want someone to tell me what to do and deposit money into my account every two weeks.
My divorce ended most of that ambivalence.
When I decided I needed to leave, I hadn’t made a significant amount of money in years. If I’d tried to get a full-time job, I’m not sure I would’ve been hireable after stepping away from my career for so long. And there was no way a traditional job would’ve let me keep my house or maintain even a semblance of my old lifestyle.
I’ve been grateful ever since that I had a business I could rebuild. The path was really fucking hard, but another path back into the workforce would have been impossible.
So when I heard someone quote Kierkegaard on a podcast, it really resonated in the context of entrepreneurship.
Yes, Kierkegaard. Ready?!
He said, “Anxiety is the dizziness of freedom.”
What’s the “safe path” now?
Lately, I feel surrounded by layoffs.
Talented friends with real seniority. New clients coming to me because they were let go, even though they’re at the top of their game. People realizing that the “safe” corporate path isn’t safe at all.
It used to be that full-time employment was the responsible, secure choice.
That’s just not true anymore. The time of company loyalty is over.
It’s kinda wild to say this, but self-employment is starting to feel like the safer bet.
Being in charge of your own destiny is a double-edged sword, of course. It’s exhilarating in its possibility and terrifying in its risks. But that mix—the thrill, the fear, the vertigo—is exactly what Kierkegaard was describing.
When you’re self-employed, that “dizziness of freedom” is the reminder that you’re free enough—and capable enough—to build the life you actually want.
A little anxiety can also be just what you need to inspire action.
Anxiety that works for you
So how do you make that anxiety work for you and not paralyze you?
I’ve shared before that I spent the first decade of my business flailing and fucking around. I was technically working for myself, but I wasn’t running a business. I was letting the business happen TO me, taking whatever clients floated in and building no real systems.
True entrepreneurship didn’t start until I got intentional.
After my divorce and the end of a couple of long-term retainers, I knew I needed to get serious. Hello, financial anxiety!
That meant finally niching down, creating an actual marketing strategy, and building systems that let me scale beyond trading hours for dollars.
If you build it, they won’t necessarily come
Most people don’t want to hear this, but you can’t grow a business in secret.
I’d love to build you a beautiful website with clear messaging designed to sell. But if you don’t tell anyone that website exists, it’s going to sit there looking pretty and doing nothing.
The other thing that’s sometimes hard to hear: building a business takes time. Everyone’s timeline is different, but I think you need to give it at least a year of trying things, failing, iterating, and showing up consistently before deciding something “isn’t working.”
The good news: marketing a service-based business can be simple.
Here’s what keeps my pipeline full and pipeline-ing:
- In-person and virtual networking
- Regular connection calls (aka coffee chats)
- Posting regularly and intentionally on LinkedIn (I recently went from posting 3x/week to once a week and I’m still getting leads there)
- This here weekly email newsletter
I focus on showing up, building relationships, and consistent messaging. I’m always clear about what I do, who I serve, and what problem I solve. And that messaging is repeated everywhere I show up: in conversations, on LinkedIn, and in this newsletter.
That kind of consistency builds trust. And trust keeps the calendar full.
Where anxiety meets strategy
In addition to consistent marketing, here are a few other things that make self-employment feel safer and more sustainable:
- A real point of view or a clear niche. Everyone feels safer working with an expert. And being known for something makes you easier to refer.
- A clear, simple service suite. The fewer decisions clients have to make, the easier it is to buy. And avoiding too many custom proposals will make your business more profitable and a lot less full of bullshit.
- Predictable marketing and lead-generation rhythms. Create one weekly action that connects you with new people or moves the ball up the field. I find it helpful to treat myself as a client I can’t let down.
The dizzy part is the point
The older I get, the more I realize that a bit of anxiety might be the best sign that you’re standing at the edge of possibility.
That fluttery, vertigo feeling we get as entrepreneurs?
That’s freedom. The reminder that nothing is fixed. Evidence that YOU get to decide what’s possible for you.
No one can argue that self-employment is easy. But I love having the reigns in my own hands.
I’ll take that dizziness over a full-time job’s illusion of stability any day.
What do you think? Is the dizziness worth it?
Talk soon,
P.S. If you’re ready to bet on yourself and your business, your website is a great place to start. And I’m here to hold your hand through the dizzy parts.
I’m currently booking into November, but I have one Branding Roadmap slot left for September. Let’s chat.
Project Spotlight
“The goal at 50 shouldn’t be to look like a 25 y/o. It should be to make a 25 y/o excited to be 50.”
One of my clients, the actress Constance Zimmer — a member of The Midlife Collective — said that on a call and I’m obsessed. It’s the ethos I tried to capture in the new website I designed for them. I loved this project and I’m really proud of how it turned out.
Check it out and tell me what you think: TheMidlifeCollective.com
Goodies Just For You
WHAT I’M THINKING ABOUT: If you haven’t seen Olivia Wilde’s new movie The Invite, get thee to a theater immediately! It’s the most delicious thing I’ve seen in a long time. And super fun to laugh with other folks in the theater. Do. Not. Miss. It. And go with your partner, if you have one.
WHAT I’M MAKING: These Crispy & Spicy Oven-Baked Chicken Wings are delicious and feel like summer to me. I always double the marinade. One of my son’s favorites.
WHO I’M ADMIRING: Abby Epstein, one of the women behind The Midlife Collective (see new brand above), is also a coach to midlife women. She has the perfect mix of warmth and badassery. She’s also an accomplished filmmaker and directed The Business of Being Born and The Business of Birth Control. Check her out.
You Might Have Missed
The one about neesh, niche, neeshing. Read it here →
The one about what makes a website actually connect. Read it here →
The one about my most impossible goal. Read it here →
Another one about how brave it is to be an entrepreneur. Read it here →
Don’t Be a Stranger
🖥️ Check out brands I've built for other accomplished women. Visit my website →
☎️ Ready to attract high-paying clients who value your expertise? Book a free fit call →
💃🏻 I've been having a good time over on LinkedIn. Come join me over there →